The lesser-known Danish city that will delight kids – and Lego-loving adults ...Middle East

Lego may be nearly 100 years old, but it is anything but old-fashioned. Nowhere is that clearer than in Billund, the unassuming Danish town where the world’s most famous bricks were born.

Small in size but big on imagination, Billund is a family-friendly playground. Rollercoasters and water parks sit alongside walking trails and even a teddy bear museum – all underpinned, of course, by Lego. Naturally, the first stop on my family trip with my husband and our two-year-old daughter is Lego House, “Home of the Brick”.

Rising from the town square in the shape of 21 oversized Lego blocks, Lego House is as striking as it is playful (£19.70; under-threes free). Inside, some 25 million bricks have been used to create show-stopping models including towering dinosaurs, rainbow waterfalls and a 15-metre-high tree composed of six million bricks. These stand alongside four immersive “experience zones” that invite visitors of all ages to start building.

We begin with the Six Bricks Experience, so called because using just half a dozen Lego bricks, more than 915 million unique combinations are possible. Each visitor receives a card showing their one-of-a-kind design, which is logged into a database under their name so it will never be repeated. We watch, fascinated, as the moulding machine produces our bricks, which arrive moments later in a neat packet, ready for us to bring our designs to life.

Next, we create a Lego fish, which is digitally scanned and released into a virtual aquarium. We watch it swim around the screen before we head to the minifigure builder, where I have far too much fun assembling Lego versions of our family.

While Lego House is aimed at older children, our two-year-old is engrossed in the Duplo train builder for long enough that my husband can sneak off and build – and then race – a Lego car. Before long, I find myself equally absorbed, painstakingly assembling an intricate flower. After 20 minutes, when I finally place my creation into the Lego garden, a surprising sense of accomplishment washes over me.

“That’s what happens here,” says Ida, 37, a “play agent” at Lego House. “There are no rules when it comes to building with Lego. You can express yourself however you want. You can’t get it wrong.”

I had assumed Lego House might struggle to fill an entire day, but I was wrong. We move from one zone to the next, tempted by increasingly inventive builds and hands-on activities, from coding a giant bee robot to creating our own Lego film. Time flies almost unnoticed, and I start to see why Lego has captivated so many generations. The fan creations – sent in by Lego enthusiasts from across the globe and displayed in the Masterpiece Gallery – are equally astonishing and there’s a palpable sense of community among the builders around us.

There’s also the Lego Masters Academy, which offers guided 75-minute sessions for ages five and up (£23 supplement, with builds taken home). These teach techniques from beginner to advanced level, alongside themed activities throughout the year, including an “Animals in the Wild” exhibit running until 17 March.

When lunch calls, we head to Mini Chef, the on-site restaurant. We’re greeted by Robert and Roberta – two Lego robots in bow ties – who, we are told, will help prepare our meal. Our toddler is enchanted, building her own lunch from colour- and shape-coded Lego packs, which represent different menu items and are fed into a machine at our table. Ten minutes later, the robots announce our food is ready, and our meals are delivered in Lego brick-shaped boxes. Our daughter is mesmerised by the spectacle and eats everything on her plate – falafel, chips and oven-roasted salmon.

Beyond Lego House, Billund itself is remarkably child-friendly, with play woven into the town’s DNA – hardly surprising, given that it was here that Danish carpenter Ole Kirk Kristiansen invented Lego in the 1930s. Almost everything, even the airport, is within easy walking distance. Slides replace stairwells, play spots and Lego stations are dotted around the town, and trampolines occasionally appear in pavements. The Billund Library features climbing shelves and play zones, while Lego House’s the rooftop playground is not only great for kids but offers some of the best views in the city.

Of course, no visit here would be complete without a trip to Legoland. There are now 10 Legoland parks worldwide, but Billund is the original – and it shows. It has a quaint, distinctly Danish charm: wholesome, relaxed and unapologetically European, without the bombast of some larger theme parks (day passes from £40; under-twos free).

Even our two-year-old can join in. We ride the Duplo monorail five times in a row, spot Lego animals on the safari ride and drift along on a gentle boat journey reminiscent of It’s a Small World, complete with Lego landmarks from around the globe. She also delights in the Peppa Pig Duplo playground while I sneak off to tackle the log ride.

When rain falls, as is often the Danish way, ponchos appear and the fun continues. We duck into indoor play zones, then squeeze in a final whirl around The Lego Movie World – the rides are too big for our toddler, but we have great fun watching the rollercoasters and walking around the Lego film set.

We stay at the Legoland Castle Hotel, just a stone’s throw from the park. There are 42 themed rooms – from Dragon Knights to princesses and wizards – with Lego characters built into the décor and bunk beds for children (from £380 for a family room). There’s even a sleeping Lego dragon in reception. It’s not glossy, all-inclusive luxury, but children adore it, and the castle-themed playground outside is perfect for letting off steam before bed.

For longer stays, nearby attractions such as Lalandia aquadome (£40; under-twos free) and Wow Park (£35) – a forest playground of swings, ziplines and treehouses – keep the sense of adventure going. We came for our daughter, but ended up rediscovering the joy of play ourselves. After all, Lego’s name comes from the Danish phrase leg godt: “play well”. In Billund, that’s exactly what we did.

Getting there

The writer was a guest of VisitDenmark  and Legoland Billund Resort. British Airways flies from Heathrow to Billund in 1h 45. Direct flights with other airlines are also available from Stansted, Edinburgh and Manchester.

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