Vacation and Pepsi's "top-secret" release is finally here.
Earlier this month, photos of the cult-favorite suncare brand's new collab with the iconic food and beverage company surfaced online, and at the time, not much information was available to share, but social media users made it clear all they wanted was for the item to "take them back to the '80s."
While some fans' patience may have been tested, now, about one week later, we've finally got all the details on the new "nostalgia-inducing" Vacation Pepsi Wild Cherry Tinted Lip Gel.
Vacation Officially Drops Pepsi Wild Cherry Tinted Lip Gel With SPF
Soda-flavored lip treatments are nothing new, just ask anyone who grew up in the '80s and '90s when Dr Pepper, 7-Up, and Crush-flavored anything reigned supreme (though the trend actually started years earlier, in 1975 with the launch of Dr Pepper's iconic Lip Smacker).
Related: Pepsi’s New Soda Is an ‘Iconic’ First for the Brand
This newcomer from Vacation upgrades the idea to modern times, adding SPF and transforming the soft drink-inspired lip balm into a glossy lip stain.
Vacation Pepsi Wild Cherry Lip Tinted Gel with SPF 30.C
According to an official description shared with Parade via email, the first-of-its-kind crossover was a "top-secret launch years in the making," and blends authentic Wild Cherry Pepsi flavor with a high-gloss finish, a cherry-stained wash of color and broad-spectrum SPF 30.
Its scent and flavor are clearly a nod to the beverage, but so is its packaging—featuring a label reminiscent of the vintage Pepsi Wild Cherry logo and even its iconic "crack-off" twist cap. So, yes, cracking this open should be just as satisfying as popping open an ice-cold bottle of Pepsi.
The little details didn't go unnoticed by fans, like one who immediately clocked it as something from the '80s, writing on Instagram that the collab is "Very Bonne Bell coded."
Vacation Pepsi Wild Cherry Lip Tinted Gel with SPF 30Vacation
"Any other 80s babies find that sounds so soothing immediately?" a second teased.
"I need to see a swatch but I wanttttt ?," another added.
"Oh I need ?," someone else declared.
"Can’t wait to try this during summer!!" one more very excited fan cheered. "Summer VIBES."
Thankfully, for fans who can't stand the thought of waiting another second, the Vacation Pepsi Wild Cherry SPF 30 Tinted Lip Gel will be available well ahead of the warmer months, so you can start healing and protecting your lips as soon as now. From what Parade understands, the Vacation x Wild Cherry Pepsi collab will be available online alongside other "unexpected" Vacation collaborations (such as its ongoing partnership with AriZona) and in-store exclusively at Target locations nationwide for $13.99.
While we're on the topic of sun protection, should you be planning any sunny trips in the coming weeks (or desperately looking ahead to the warmer weather months), Parade is steps ahead of you—we've already rounded up the best sunscreens and sun-protection products of the year, according to experts.
Next: Dr Pepper Collab Fans Have Been Waiting for Is Finally Here
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