The NFL quickly showed strong support for Bad Bunny after his headline halftime show at Super Bowl LX, sharing a series of reaction videos and captions celebrating the global superstar’s performance.
Bad Bunny’s halftime show on Sunday, at Levi’s Stadium in Santa Clara, California, blended music, culture and star power. The Puerto Rican artist opened with “Tití Me Preguntó” while wearing an all-white jersey-style outfit with “Ocasio” on the back, a nod to his real name, Benito Antonio Martínez Ocasio. From the start, the show focused on his culture, his music and his rise as one of the world’s biggest artists.
The Grammy-winning performer walked through a scenic field set filled with dancers before moving into a full set packed with hit songs. He later performed in front of a recreated market set called “La Marqueta,” and even crashed through a roof mid-performance to transition into another stage scene without stopping the show. Fireworks exploded at the end during “DtMF,” closing the performance with high energy.
Bad Bunny performs onstage during the Apple Music Super Bowl LX Halftime Show at Levi's Stadium.Photo by Chris Graythen/Getty Images
The NFL’s social media reactions reflected how big the moment was. The first video used “Yo Perreo Sola Bad Bunny,” referencing one of his most famous songs.
View this post on InstagramThe second video used “BAD BUNNY! Tití Me Preguntó,” pointing to the song that opened the performance. The final clip used the single word “ICONIC,” showing how the league framed the show as historic.
View this post on InstagramNFL Commissioner Roger Goodell had already backed the artist before the game, calling him “one of the great artists in the world.” That support became even more visible after the performance aired worldwide.
View this post on InstagramThe halftime show also featured major celebrity appearances. Lady Gaga surprised fans by performing a Latin-inspired version of “Die With a Smile” and later dancing with Bad Bunny. Other stars included Cardi B, Ricky Martin, Pedro Pascal, Karol G, Jessica Alba and Alix Earle. Ricky Martin later joined during the second half of the set, helping celebrate Latin culture on one of the biggest stages in sports.
Before the Super Bowl, Bad Bunny shared his mindset going into the performance. “I’m just trying to enjoy it,” he said during a press conference. “I know I’m gonna have fun. All the crew, all the people, they’re going to have fun that day.”
The halftime show came just days after Bad Bunny made history at the Grammys, where his album became the first fully Spanish-language project to win Album of the Year. When first announced as the halftime headliner, he said the moment was bigger than himself. “What I’m feeling goes beyond myself. It’s for those who came before me.”
For many viewers, the performance felt like a celebration. Judging by the NFL’s reactions online, the league clearly saw it as a defining halftime moment.
Related: Bad Bunny Update Announced After Grammys Win
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