Fresh off a Grammy-winning moment that doubled as a love letter to Puerto Rico, global superstar Bad Bunny is preparing to take one of the biggest stages in entertainment: the Super Bowl LX halftime show.
The performance marks a historic milestone as he becomes the first solo Latin artist to headline the spectacle, a moment many fans see as a reflection of Latin music’s global dominance and the artist’s ever-expanding cultural reach.
While details surrounding the show remain tightly under wraps, here’s what fans should know ahead of the performance, from start time expectations to cultural themes and how to watch.
MAP: Where to watch Bad Bunny’s Super Bowl LX ‘Benito Bowl’ halftime show in SoCal
When will the halftime show start?
The exact start time depends on the pace of the game, but the halftime show typically begins after the first two quarters conclude. With kickoff scheduled for 3:30 p.m. and the average NFL game running about three hours, viewers can likely expect Bad Bunny to take the stage sometime between roughly 8 and 8:30 p.m. ET.
Apple Music’s Zane Lowe previously noted that the performance will run about 13 minutes, falling within the traditional 12- to 15-minute halftime window.
What can fans expect from the performance?
Bad Bunny — born Benito Antonio Martínez Ocasio — has shared few specifics, but he has hinted that the set will be rooted in celebration and cultural storytelling.
In recent interviews, the artist described the show as a “huge party,” adding that he hopes to bring a strong sense of Puerto Rican identity to one of the biggest stages in live television. Promotional teasers have already leaned into that vision, featuring his single “Baile Inolvidable,” a modern salsa track from his Grammy-winning album “Debí Tirar Más Fotos.”
The record blends traditional Boricua sounds like bomba, plena and música jíbara with reggaeton, trap, and pop influences that could shape both the musical direction and visual storytelling of the halftime show.
Cultural symbols and themes to watch for
Though nothing has been officially confirmed, fans and observers expect the performance to include nods to Puerto Rican heritage, something that has been central to Bad Bunny’s recent live shows.
That could include imagery such as pava hats — traditionally worn by jíbaro farmers — as well as instruments tied to bomba and plena, including maracas, güiros and cuatros. Visual elements like flamboyan trees or casita-style set pieces have also appeared in his recent productions and may influence the stage design.
Puerto Rican flags or expressions of island pride could also appear.
Could there be surprise guests?
The Super Bowl halftime show is known for surprise appearances, though none have been confirmed. Bad Bunny has collaborated with a wide range of artists across Latin music, hip-hop and pop, leading to speculation about potential guests.
He previously appeared during the 2020 halftime show alongside Shakira and Jennifer Lopez, and his catalog includes collaborations with artists such as Karol G, JHAYCO, Drake and Cardi B. Still, halftime guests are typically kept secret until showtime.
How to watch the Super Bowl LX halftime show
Super Bowl LX will air live on NBC and Telemundo and stream on Peacock.
Pregame coverage begins at 10 a.m. on Sunday, Feb. 8, leading up to kickoff from Levi’s Stadium in Santa Clara, California. The halftime show will take place after the second quarter of the game between the Seattle Seahawks and the New England Patriots.
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