Just keep watching. Tate McRae stars in NBCUniversal’s “Legendary February” campaign, which debuts Tuesday night (Feb. 3) and finds the “Sports Car” singer preparing America for the 2026 Milan Cortina Olympic Winter Games and Super Bowl LX.
This weekend is set to be a historic one for NBC. Friday (Feb. 6) marks the Opening Ceremony for the Winter Olympics, which will lead into the first competitions of the Olympics on Saturday (Feb. 7) and concludes with the Seattle Seahawks and New England Patriots facing off in Santa Clara, California, on Sunday (Feb. 8).
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McRae treks through the snowy Italian Alps and welcomes viewers while rocking a red ski suit. The Canadian pop star takes directions from a talking owl and sets up the epic events on the way, which kick off with the Opening Ceremony.
She spotlights the U.S. Figure Skating Team and shows love to skier Lindsay Vonn, who expects to be competing this weekend despite suffering a torn ACL just last week. Tate then heads through the revolving door to set the stage for Super Bowl LX on NBC.
NBC is bringing out the pop titans ahead of the Winter Olympics. Dua Lipa appeared in a November campaign bringing the cool to the Winter Games while showing off her bilingual skills and hyping the women of Team USA.
The Opening Ceremony is slated to start on Friday night (Feb. 6) at 6 p.m. ET and will be broadcast on NBC and Peacock. NBC will also broadcast the NBA All-Star Game for the first time on NBC Sports since 2002 on Feb. 15.
As a fan of the NHL, McRae should be locked into the Olympic ice hockey games, which will feature NHL players for the first time since 2014. The fan interest is through the roof, with Olympic ticket sales approaching $1.2 million and hockey topping the list of attractions, according to NBC.
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