Sydney Sweeney’s latest venture into lingerie is proving just as magnetic as her on-screen presence. Last week, the actress's SYRN launch went live, and the Seductress category sold out almost instantly. The sell-out signals major momentum for the brand and a clear appetite for its confident, sensual aesthetic. Now, Sweeney is keeping that energy going by announcing early access to SYRN’s Romantic category, which is set to open tomorrow, February 4 at 8 a.m. PT.
Related: Meet SYRN: Sydney Sweeney’s Sultry Lingerie Line Is Now Live
The rapid sellout of the Seductress category marked a pivotal moment for SYRN, positioning it as more than a celebrity-backed passion project. Fans and shoppers alike snapped up the pieces within hours, with many items disappearing almost as soon as they went live. The response "broke the internet," according to some social media users. It underscored the brand's ability to tap into a market that values lingerie as a form of self-expression rather than just an underlayer.
Related: Did Sydney Sweeney Just 'Break the Internet' With SYRN's Already Sold-Out 'Seductress' Lingerie?
Sweeney's hands-on involvement has been a key part of SYRN's appeal. She has spoken openly about wanting to create lingerie that feels empowering, comfortable, and inclusive—designed for real people and real moments. That ethos seems to be resonating, particularly with consumers who are seeking bras with broader sizing, such as SYRN. Bra sizing is available in 44 sizes, ranging from 30B to 42DDD, with "enhanced sizing" and "sister sizing" available for those who have smaller frames but bigger busts.
SYRN consists of four customer personas: The Seductress, the Romantic, the Playful, and the Comfy. The Romantic category's "Somewhere Only We Know" collection is expected to lean into softer, more intimate design cues than the sultrier Seduction category, offering pieces that balance allure with wearability. Think: delicate fabrics and flattering silhouettes.
"Somewhere Only We Know," Sweeney posted on an Instagram video donning the lacey lingerie and white gloves, clipping rose bushes in a green garden. "The first drop from the romantic world is arriving 2.4.26 at 8 a.m. PT for early access. Sign up today at syrn.com."
View this post on InstagramBecause the Seductress sold out so quickly, Sweeney is suggesting that those interested sign up for the Romantic's early access. After all, SYRN has been promoting the category—which it has called "a little daydream"—on Instagram over the last 48 hours, teasing that "romance is in the air…" and it's "all yours very soon." And the anticipation is already sky-high.
"Ready to fall in love with the first Romantic drop?" SYRN asks on Instagram.
Early access opens at 8 a.m. PT. General access opens at 9 a.m. PT. Sign up here.
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