Hailee Steinfeld is no stranger to juggling projects, but her latest one tested her ability to stay quiet.
While promoting her upcoming Super Bowl commercial, the actress and singer admitted exclusively to Parade that she’s “so excited’ for her friends to see her newest project after keeping it under wraps for months before it officially debuts on Sunday, February 8.
The excitement surrounding the campaign, combined with its scale and energy, made it especially hard not to let anything slip. “This is one of those things where I will oftentimes tell my friends that I’m working on this fun secret project,” she explained, adding that sometimes those projects “maybe don’t come out or come out years later.” The excitement surrounding the campaign, combined with its scale, made it especially hard to not spill the beans.
Hailee Steinfeld poses with Jake from State Farm on the set of their upcoming Super Bowl commercial, debuting February 8, 2026.State Farm
This time, however, the wait felt different. “This is something that I was so excited to tell them that I couldn’t wait for them to find out what it was,” she said. “And they are about to.”
The commercial—which Parade got to exclusively preview—is part of State Farm’s latest Super Bowl campaign, which puts a playful spin on Bon Jovi’s iconic hit “Livin’ on a Prayer.” Steinfeld, 29, said she was drawn to the brand’s reputation for delivering culturally relevant moments, especially on a stage as big as the Super Bowl. “State Farm has such a strong reputation for creative and culturally relevant ads, especially when it comes to big moments like this with the Super Bowl,” she said, calling the writing “so quick and witty, but so smart.” She also noted that the jingle was pretty catchy, too. “This new little rendition has not left my brain, and I have a feeling that’s gonna be the case for a lot of people.” The full ad will be revealed on Super Bowl Sunday.
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The project also gave her the chance to work alongside Danny McBride and Keegan-Michael Key—an experience that left her laughing even when the cameras were off. “When you have Danny and Keegan in a room together… Whether the camera’s rolling or not, they’re pure entertainment just all day long,” the Sinners actress revealed with a laugh.
Danny McBride and Keegan-Michael Key on the set of their upcoming Super Bowl commercial, debuting February 8, 2026.State Farm
Outside of the Super Bowl buzz, Steinfeld has also been stepping into a new chapter personally. She recently made a stunning appearance at the Golden Globe Awards on January 11, while visibly pregnant, marking one of her biggest public moments since announcing that she and husband Josh Allen are expecting their first child. Wearing a shimmering, long-sleeved gown that highlighted her growing baby bump, Steinfeld kept the look glamorous, as always—letting her milestone moment do all the talking.
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