The NFL made its stance clear with just four words and three clapping emojis. After Bad Bunny’s historic Grammy win, the league jumped into the conversation online, signaling excitement for what comes next: Super Bowl LX.
The moment unfolded on Instagram, where the NFL commented on Apple Music’s congratulatory post to Bad Bunny, writing, “??? Next stop Super Bowl!”
Apple Music, the presenting sponsor of the Super Bowl LX Halftime Show, had posted: “Congratulations Bad Bunny, you’ve made history ? See you next week on the big stage for the Super Bowl LX Apple Music Halftime Show.”
Bad Bunny accepts the Album of the Year award for "DeBÍ TiRAR MáS FOToS" onstage during the 68th GRAMMY Awards at Crypto.com Arena on February 01, 2026 in Los Angeles, California.Photo by Kevin Winter/Getty Images for The Recording Academy
The NFL’s response reinforced what fans already knew; Bad Bunny’s Grammy triumph and his upcoming halftime performance are part of the same historic run.
View this post on InstagramBad Bunny’s Grammy Win Fuels Super Bowl LX Buzz
Bad Bunny entered the 2026 Grammy Awards as one of the most talked-about artists of the night, and he left with the top prize. He won Album of the Year for Debí Tirar Más Fotos during the Sunday ceremony at Crypto.com Arena in Los Angeles.
The category is widely seen as the most important award of the night, and Bad Bunny’s win placed him at the center of global attention just days before Super Bowl LX.
Visibly emotional, the Puerto Rican superstar delivered a heartfelt acceptance speech, speaking mostly in Spanish and directly addressing his home country.
“There is nothing that exists that we can’t accomplish,” he said, thanking the Recording Academy, his team, and his family. He also dedicated the award to people who had to leave their homeland to follow their dreams and to Latinos around the world who paved the way before him.
The win was especially meaningful because Debí Tirar Más Fotos is a Spanish-language album, continuing Bad Bunny’s role in pushing Latin music into the center of mainstream recognition. The album beat out high-profile nominees from Justin Bieber, Lady Gaga, Kendrick Lamar, Sabrina Carpenter and Tyler, The Creator, making the victory even more striking.
Bad Bunny is set to perform on Sunday at Levi’s Stadium in Santa Clara, California. His show will mark the first Super Bowl halftime performance to be almost entirely in Spanish, a milestone that fits the NFL’s broader goal of expanding its global and Latino audience.
Watching the NFL cheer on a Grammy winner doesn’t feel forced; it feels like a league fully aware that sports and music now share the same global spotlight.
Related: Pop Star Comments on Bad Bunny's Music Before Super Bowl LX
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