Lucky Energy is no longer just a drink!
The fast-growing "better-for-you" energy drink brand that debuted in 2023 announced earlier this week that it's launching a new, first-of-its-kind format that also taps into another major health trend: "fibermaxxing," or ensuring you're getting the maximum fiber intake per day.
But it's not distancing itself from the energy aspect, either, so it's launching a two-in-one gummy that will give consumers a caffeine boost along with a healthy amount of fiber.
"Energy is overdue for real innovation. The success of our beverage line, led by Son of a Peach as our top-selling flavor, proves there is real demand for simpler, cleaner energy," Richard Laver, founder & CEO of Lucky Energy, said of the new release in a recent statement. The exec also explained that the decision to move to gummies allows the brand to "meet consumers where they are and expand how and when they experience Lucky."
"This format makes energy more accessible, multi-occasion, and lifestyle-friendly," Laver concluded.
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Lucky Energy Debuts Caffeinated Fiber Gummies
Lucky Energy Gummies reimagine three of the brand's flavors as chewy little gummy bears: Son of a Peach, Red Ryder Punch and Bodacious Berry.
Each serving of Lucky Energy Gummies includes 128 mg of caffeine, which is slightly less than its drinks (200 milligrams per 16-ounce can), 7 grams of fiber (which is over double that found in Pepsi's new Prebiotic Soda), and a "functional blend" of maca, ginseng, beta-alanine, L-theanine, and taurine to support digestion, sustained energy, focus, and stress response, per the official press release.
LUCKY ENERGY SON OF A PEACH GUMMIESRelated:Celsius Announces Major Change to Fizz-Free Flavors
The gummies are "lightly sweetened" with cane sugar and sucralose, and each serving (one sachet) contains eight energy-boosting gummies.
Pro tip: caffeine, fiber, sugar, and artificial sweeteners can cause upset stomach in some people when consumed in higher quantities. If you don't regularly consume enough fiber, aren't used to energy drinks, or are sensitive to sugar or artificial sweeteners, you might not want to take these on an empty stomach. It may also be a good idea to wait and try these on a day when it doesn't matter if you're passing excessive gas, but that's merely just a suggestion.
Lucky Energy Gummies are currently available in 30-packs for $63.98 via the official Lucky Energy website. Customers who subscribe to recurring orders can snag the same 30-day supply for $47.98. First-time customers are also eligible for up to 35 percent off.
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