Keurig Dr Pepper has a new beverage brand that's bringing bold flavors to the next generation.
SkyPop is officially going national, rolling out its protein soda to major retailers across the U.S. after early momentum at Walmart and Albertsons stores signaled it was onto something bigger. The brand is already landing in Target, Walmart, Kroger, Safeway, CVS, Gopuff, and more stores now, with an expansion that reflects a growing appetite for beverages that feel fun and familiar while still delivering functional benefits. Each can of SkyPop contains 10 grams of real whey protein, zero sugar, and just 45 calories—positioning it as an easy, grab-and-go option that fits into everyday routines rather than a niche fitness moment.
SkyPop aims to intentionally blend performance nutrition with classic soda vibes. The flavor lineup spans nostalgic staples like Root Beer, Grape, and Orange, alongside playful, modern options such as Ice Pop, Strawberry Cotton Candy, Fruit Punch, and Peaches & Cream. It’s designed to feel approachable—something you’d reach for mid-afternoon or toss into a lunch bag.
“Modern soda is entering its next era, and protein is at the center of that evolution. We’re proud to have helped create, and now lead, that shift,” said Mark French, Founder & CEO of SkyPop, in a press release shared directly with Parade. “We invested extensive time testing and refining the right amount of protein to deliver great taste in a true soda format, validating it with consumers along the way, and we’re humbled that it’s been recognized as the best-tasting protein option in the space.”
The timing of the national launch also works in SkyPop’s favor as protein continues to dominate food and beverage conversations; modern sodas with “better-for-you” credentials are seeing record growth as shoppers circle back to flavor-forward drinks that don’t feel like a compromise.
Formerly known as Don't Quit, the rebranded SkyPop is now positioning itself as the first brand to bring protein into the modern soda market at a national scale—and it's got plenty of star power to back it up. Professional athletes like Russell Westbrook, Saquon Barkley, Damar Hamlin, and Lavonte David back the brand and see real potential for its growth.
“I’ve invested in fast-growing beverage brands before, and SkyPop has that same DNA,” said NBA star Westbrook. “They identified real white space, developed delicious products, built a strong team, and are executing with purpose. Protein soda isn’t a trend; it’s a new category, and SkyPop is leading it.”
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