A reportedly leaked Super Bowl commercial for Supreme is making the rounds online and fans of the brand aren't impressed.
The Supreme ad, which surfaced on Reddit ahead of the big game, is a rough cut of a commercial the iconic streetwear brand is allegedly planning to air during the Super Bowl LX. According to the original poster, the clip was shared by a friend in the film industry passed along an early version of the ad.
"Looks cool but I hope there’s more," they wrote, suggesting the spot may still be unfinished.
The leaked video has since sparked debate among Supreme fans, many of whom expected something bolder or more surprising from a brand known for its cultural impact and hype-driven marketing.
"I'm not feelin' it at all," one Redditor commented in the thread.
"This feels opposite of what supreme is, as a brand," another wrote.
Another doubted the authenticity of the proposed commercial while someone else compared it to "something some middle school edgy kids would make for a school project."
"If this is real they could have done so much better," another chimed in in a separate thread containing the same video.
Super Bowl commercials are often treated as major pop culture moments, especially for fashion and lifestyle brands looking to reach a mainstream audience. With Supreme’s reputation for exclusivity and creative risk-taking, expectations are high, especially if they're slotted for a commercial at the big game this year.
We reached out to Supreme regarding the authenticity of the video, but did not hear back by publication. Real or not, the video has gotten people talking. And with Super Bowl ads often evolving up until the last minute, fans will be watching closely to see whether Supreme ultimately delivers.
Super Bowl LX kicks off at 6:30 p.m. ET on Sunday, Feb. 8. Watch it on NBC.
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