The sports entertainment operator PrizePicks has announced a multi-year partnership extension with the media company SHOTS.
This means a continuation of a longstanding relationship with PrizePicks to maintain category exclusivity across sports entertainment, including fantasy sports, prediction markets, event contracts, and free-to-play experiences and will serve as a leading sponsor across SHOTS’ slate of shows.
These shows include the Full Send Podcast, Full Send Golf, Full Send MMA, One Night with Steiny, and Speakeasy. The partnership will also feature integrations with talent from the shows, including the NELK Boys’ Kyle Forgeard, Salim Sirur and Aaron “Steiny” Steinberg, and MMA champion “Suga” Sean O’Malley.
“SHOTS is a true online powerhouse that aligns with our focus on meeting fans and players where they already engage,” said PrizePicks CMO Mike Quigley in a press release. “Over the past few years, we’ve built a strong partnership grounded in authentic entertainment, and we’re excited to continue evolving how we connect with our community in meaningful, relevant ways.”
PrizePicks will sponsor comedian Theo Von’s podcast which is a SHOTS show
The partnership will also see PrizePicks sponsor the podcast This Past Weekend with Theo Von, with the collaboration to feature podcast integrations, and a dedicated Responsible Gaming initiative led by Von.
The focus on Responsible Gaming means specific messaging and ad reads will be included to promote informed play and encourage healthy engagement.
@PrizePicks and @shots Announce Expanded Partnership
with @TheoVon now doing dedicated RG spots couldn't be more excited for this one! t.co/VkwK3CEQlg
— Elisa Richardson (@ElisaRichardson) January 29, 2026
“PrizePicks has been a great partner to our network, and we’re excited to continue connecting our audiences in meaningful ways,” said SHOTS Co-founder and CEO John Shahidi. “We share a common focus on delivering authentic, high-quality entertainment, which is why PrizePicks resonates so strongly with our listeners.”
This comes at a time when the operator has also introduced a ‘Content Development Fund’ which aims to support new programming and creative opportunities throughout the partnership. The early initiatives include Speakeasy, hosted by Emmanuel Acho, LeSean “Shady” McCoy, Kieran Hickey-Semple, and Trey White, as well as new content featuring former MMA star Jorge Masvidal and football player Shilo Sanders.
A number of in person activations will take place throughout the year too, with PrizePicks and SHOTS collaborating on these upcoming events.
Featured Image: Via PrizePicks
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