Turkey Hill and Entenmann’s new collab is so much cooler than we initially thought.
Last month, Parade learned that the two Northeast icons had come together to give fans the best of both worlds, launching an Entenmann’s Soft-Baked Chocolate Chip Cookies-flavored frozen dessert. But what we didn't know at the time is that the collaborators had plans to launch a second, chocolate-heavy flavor.
Fast forward to today (Wednesday, Jan. 28), and Turkey Hill announced it's "reimagining" another iconic Entenmann’s treat: its Little Bites Fudge Brownies.
"This collaboration brings together two brands that have been part of family moments for generations," Brittany Smith, director of marketing at Turkey Hill, shared in a statement. "We took iconic bakery treats and transformed them into indulgent, scoopable experiences that deliver comfort, familiarity, and joy in every bite."
Turkey Hill Debuts A Second Entenmann’s-Inspired Flavor Collab
According to an official description, Turkey Hill's Little Bites Fudge Brownies flavor is "packed with rich chocolate indulgence and generous chunks of fudgy brownies." It features Turkey Hill's chocolate-flavored frozen dairy dessert as the base, with Little Bites Fudge Brownies pieces buried throughout.
Related: Turkey Hill’s 2 New Flavors Put a Sweet Twist on a Classic Dessert
"This collaboration is a perfect example of how two iconic brands can come together to create something truly special and yummy," Dana Trimback, senior brand Manager at Little Bites, added. "Turkey Hill captured the essence of our baked goods in every scoop."
Turkey Hill x Enternmann's frozen dairy dessert is now available in Little Bites Fudge Brownies and Soft-Baked Chocolate Chip Cookies flavors.T
While some fans appeared a little disappointed that the collaboration was coming as a "frozen dairy dessert" rather than ice cream, the difference—which is determined by USDA standards that outline ice cream as a treat with at least 10 percent dairy milkfat, no more than 100 percent “overrun” (or the amount of air whipped into the dessert as it freezes) and weigh at least 4.5 lbs per gallon—doesn't seem to matter enough to keep them from it.
"Fudge brownie honestly looks ?," one excited social media user wrote in response to an Instagram post hyping up the new release.
"I wish they had put the fudge brownies in vanilla ice cream. ?," someone else suggested.
"This so big back and gluttonous," another joked. "I'll take both plz ?."
"But I haven’t even found the 1st one yet!?," one more quipped.
Those looking to find either flavor in store should soon find them available at most major retailers, including ShopRite, ACME, Safeway MidAtlantic, Giant Food, GIANT, Turkey Hill Mini Markets, and Market Basket, in 1.44-quart size cartons (prices may vary).
Next: Häagen-Dazs Just Rolled Out 6 New ‘Irresistible’ Ice Creams
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