On the second Sunday in February, the Seattle Seahawks will take on the New England Patriots for the 60th annual Super Bowl.
Whether you're snacking at a tailgate or hosting a house party, there's one item you might not have to worry about running out of this year: ketchup.
That's right; Heinz is bringing ketchup to the center stage. Keg-chup, that is.
The famed condiment brand is releasing a special, limited-edition 114-ounce keg completely filled with Heinz ketchup.
The Heinz KegChup (that's the actual name) comes equipped with a spigot, letting tomato fans tap into their ketchup in the same way a person would a keg filled with beer.
"SLOW POURS ARE WORTH THE WAIT," wrote Heinz, via Instagram, on a photo teasing the KegChup.
According to Delish, the KegChup is almost 20 inches tall, and "holds enough sauce to last "all four quarters.'"
"84 percent of fans report making snacks at home—that means a lot of fries, sliders, wings, and anything else you can pair with ketchup," they added.
Ketchup lovers can enter for the chance to win their own Heinz KegChup via this link. Entries end on Thursday, January 29.
"Didn’t know this was an option," wrote one Instagram user, under a video of the KegChup.
Words throughout the video read: "If beer can be kegged, why can't Heinz?"
"This was not on my 2026 bingo card," added another user.
A third commenter joked: "TIME FOR A KEG STAND."
View this post on InstagramInstagram users are also able to enter the sweepstakes by following Heinz, liking the post, and tagging two friends in the comment section of the video.
Super Bowl LX kicks off around 6:30 p.m. ET, on Sunday, Feb. 8, 2026. The game will take place at Levi's Stadium in Santa Clara, California.
Performers include Bad Bunny,Green Day, Coco Jones, Brandi Carlile, and Charlie Puth.
While the KegChup may be the highlight of Super Bowl LX, next year's game lands on Valentine's Day.
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