Mental health and wellness nonprofit Backline has launched the 24/7 mental health and crisis support line B-LINE, which will connect music professionals and their families with trained counselors.
B-LINE provides accessible and confidential 24/7 support, with a transition into long-term care, for music professionals, including artists, crew, staff, executives and family members within the music community. Backline is working with professionals such as Vibrant Emotional Health, which offers support to millions each year through lifelines, system advocacy and other programs.
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Music professionals and their families can reach the support line by calling 1-855-BLINE99 or texting 254-639.
The new support line builds on initiatives such as Chappell Roan’s We Got You! fundraising campaign that supported Backline. According to a release, Backline has invested $3.5 million toward mental health and wellness in the music industry since 2019, serving 84,000 people.
Backline co-founder and executive director, Hilary Gleason, said in a statement, “This has always been the dream. We’ve supported thousands of music industry professionals in their mental health and wellness journeys, but one critical piece was missing: real-time access to care. B-LINE changes that.”
Support for Backline and the new B-LINE initiative comes from sponsors Spotify, Noah Kahan and Live Nation, with additional support from Adyen, AEG Presents, The Busyhead Project, Red Light Management and Wasserman Foundation.
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Gleason continued, “These are close partners that have been key in advancing our mission over the past six years. When we started to bring up B-LINE with them, it became more and more clear that this was the initiative that could change the industry for good.”
“Artists are the lifeblood of culture, but too often they and their teams don’t have the safety nets they need. That has to change,” Spotify’s global head of music, Charlie Hellman, said in a statement. “Spotify is proud to enable Backline to build B-LINE and expand access to this critical support.”
“Live Nation was among the first to feature Backline resources in our venues, and it has become an essential lifeline for the people who make our industry run. B-LINE gives them something we’ve long needed: immediate help, anytime. Live Nation is proud to support this 24/7 resource and ensure it’s prominently featured across all our venues,” Live Nation Entertainment president/CEO Michael Rapino said.
Kahan said, “I started working with Backline to provide mental health services for my touring band and crew in 2023. Support for the wellbeing of the incredibly hard working artists and people that make the music industry function has long been neglected. A dedicated 24 hour hotline is the first step toward accessing critical mental health support. The Busyhead Project and I are proud to work with Backline to create a pathway toward a healthier future and an entry point for accessing resources.”
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