Fresh off their historic win over Miami at the College Football Playoff National Championship, Indiana University is glorying in the festivities surrounding their momentous victory, with the entire Hoosier State seemingly in full swing at the moment.
As they continue to commemorate their massive win from Monday's game, Chipotle is marking the special occasion with their own limited-time celebratory menu item.
According to a new press release shared with us by the company, the popular Mexican food chain is rolling out their first-of-its-kind new burrito bowl based on Indiana's head coach's go-to Chipotle order.
Dubbed the The Coach Cignetti “I Win” Bowl, the new limited-time menu item is available exclusively through Chipotle app and Chipotle.com. Named after Coach Curt Cignetti's oft-quoted phrase from his 2023 introductory press conference ("It’s simple, I win, Google me"), the menu item marks the first time Chipotle has created a bowl inspired by a coach anywhere on its menu.
As part of The Coach Cignetti "I Win" Bowl, diners can expect to receive a stacked burrito bowl piled high with brown rice, chicken, black beans and a side of guac. At 35 grams of protein, it's delicious, comparatively nutritious meal that might help explain Cignetti's powerhouse track record.
If that weren't exciting enough, Chipotle has also announced a limited-time promotion for store locations throughout Indiana. For any fans who shop up to their local Chipotle sporting a piece of apparel representing Indiana University, Chipotle will give out a free meal with the purchase any regularly priced entrée.
"This team’s historic run has energized fans across the state," said Stephanie Perdue, Interim Chief Marketing Officer of Chipotle, of the new promotion and Indiana's thunderous win. "This BOGO offer rewards a dedicated fan base and honors a team with the same commitment to excellence that we bring to our restaurants every day."
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