PRIMESTAR Group Secures Hilton Hotel Project within Hamburg’s Landmark Elbtower Development ...Middle East

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PRIMESTAR Group Secures Hilton Hotel Project within Hamburg’s Landmark Elbtower Development
The development of Hamburg’s iconic Elbtower is progressing into its next phase: the PRIMESTAR Group has been selected to operate the future Hilton Hamburg Elbtower, marking Hilton’s debut in the Hanseatic city. PRIMESTAR Group, one of Europe’s leading independent hospitality platforms, was awarded the hotel project by the investor consortium led by real estate investor Dieter Becken. Set to open by 2029, the high-end hotel will feature 195 rooms and suites, anchoring the hospitality component of one of Germany’s most significant upcoming smart-city developments. For PRIMESTAR Group, the Elbtower project represents its formal entry into the five-star luxury segment, building on the momentum following the launch of its own brands June Six and June Stay in 2022. Today, the group operates 19 hotels under seven brands across twelve destinations in Germany, Austria, and Italy, with a strategic growth pipeline focused on major cities in Germany, Austria, and Poland. The Elbtower property wi...

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