Some days you just want to grab a bag of chips, a soda or a snack and call it a night, but now navigating grocery store aisles can feel like a full-on quest. There are flavors upon flavors of everything imaginable, sparkling drinks with strange ingredients, and chips made from lentils, beans or sometimes things you didn't even know could be turned into a chip. It's enough to make anyone pause, put down the cart and wonder, Is this really necessary?
That's exactly the point made by Saturday Night Live alum and comedy legend Kristen Wiig during a recent episode of the Las Culturistas podcast. Appearing on the show's popular "I Don't Think So, Honey" segment, Wiig took a rapid-fire, one-minute comedic rant to dissect the current state of snacks and beverages. Known for her iconic SNL characters like Gilly and Target Lady, and more recent hits like Bridesmaids and Barb and Star Go to Vista Del Mar, Wiig brought her signature deadpan energy to a topic everyone can relate to: too many flavors.
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"I need snack companies, preferably chips and popcorn, to stop creating flavors," Wiig declared, earning co-host Bowen Yang's full agreement. She reminisced about simpler times when popcorn came in plain, cheese or caramel. Now, the shelves are lined with flavors like truffle and herb, and she's had enough.
Wiig also voiced some serious concerns. "Where are they going if people don't buy them? Are they going into a landfill?" she asked, highlighting both the absurdity and the environmental concern behind the snack explosion.
She also pointed to beverages, noting the endless varieties of sparkling drinks with probiotics, proteins and mysterious flavor combinations.
In her segment, she also took the time to address grocery stores in general. "The aisles are too long," she said. "There's an aisle on one side and an aisle on the other with cracker flavors, chip flavors, pretzel flavors. Stop, because I don't think so, honey." Her point hit home with anyone who has ever wandered aimlessly through a grocery store, overwhelmed by too many choices.
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Chips, Oreos and Culinary Chaos
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Wiig suggested that companies should only release new chip flavors once a year, rather than flooding the market. Her hilariously hypothetical hot-hot-sriracha macaroni chips even got a nod from Yang and co-host Matt Rogers, who shared his own frustrations with the endless Oreo flavor lineup.
Fans of Wiig's comedy were quick to nod along, appreciating the mix of observational humor and absurdity. Her rant reflects a larger cultural truth: sometimes simpler is better.
Related: Tostitos Drops Brand-New Chip Flavor Inspired by a Beloved Mexican Snack
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