Sojern, Red Roof Expand Relationship with AI Concierge Rollout ...Middle East

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Sojern, Red Roof Expand Relationship with AI Concierge Rollout
SAN FRANCISCO – 20 January 2026 – Sojern, the leading AI-powered marketing platform built for hospitality and recently acquired by RateGain, today announced that Red Roof, a leader in economy lodging, has adopted Sojern’s AI Concierge solution to enhance guest engagement, streamline operations, and drive improved commercial performance across its portfolio. The initiative is now being rolled out across many Red Roof properties, further deepening the well-established collaboration between Sojern and Red Roof.

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