ROCHESTER, N.Y. — Genesee Brewery’s Spring Bock beer has returned to store shelves for its 75th consecutive season.
Spring Bock is the brewery’s longest-running seasonal favorite. In celebration of this milestone, Genesee is honoring its dedicated fans with a “Wall of GOATs.”
The “Wall of Goats” will pay tribute to die-hard 21 or older Genesee fans who often go unrecognized but deserve acknowledgment. Nominations for the wall are being accepted through Feb. 16, with an induction ceremony scheduled for March 16.
Starting in March, ten Wall of GOAT inductees will be featured on the Genesee Brewery Instagram. The ten inductees will also be featured on a Wall of GOATs at the Genesee Brew House, and will get a bundle of Genesee-branded merchandise and a gift card to the brew house.
To make a nomination, click here.
Genesee Brewery invites nominations for ‘Wall of GOATs’ to celebrate 75 years of Spring Bock WHEC.com.
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