Sweden has just made global headlines with a clever and unprecedented initiative: It’s now the first country in the world where doctors can literally “prescribe” travel as part of a wellness plan. Built around what’s being called “The Swedish Prescription,” this novel concept combines tourism and health by encouraging physicians to recommend a trip to somewhere in Sweden for its potential benefits to both physical and mental well-being.
Launched by Visit Sweden, the country’s official tourism board, the program is rooted in scientific research that proves nature, culture, and social activities can have measurable positive effects on health. The campaign leans on Sweden’s abundant natural assets—from vast forests and pristine lakes to serene archipelagos and sprawling national parks—along with deeply ingrained cultural habits like sauna bathing, cold-water plunges, and the slow-paced social ritual known as fika.
"Sweden is the first country in the world [to be] prescribed by doctors," the site reads. "Sweden's unique way of life, rooted in balance and with easy access to both nature and culture, makes it an ideal place to reset your mind and body. Together with Swedish senior professor Yvonne Forsell, we've identified activities proven by science to help you feel better. That's why you can now ask your doctor to prescribe Sweden."
The idea is simple: Anyone interested can download a "medical referral" form from the Visit Sweden website and take it to their general practitioner. If the doctor agrees, they can issue a "prescription" recommending travel to Sweden and participation in activities designed to support stress reduction, improved circulation, better sleep, and overall well-being. Suggested experiences include forest bathing in the woods, wild swimming, watching the Northern Lights, or simply enjoying the atmosphere of quiet coastal towns.
View this post on InstagramWhile the concept may sound whimsical, there's a serious rationale behind it. Health experts increasingly recognize that "nature prescriptions" and social prescriptions—where doctors recommend time outdoors or engagement with cultural and community activities—can help patients with anxiety, stress, fatigue, and other common modern ailments. Sweden's program builds on this trend by formalizing a destination that offers these restorative experiences in abundance.
Doctors from the US, the UK, the Netherlands, Germany, and more already support the program.
"If a patient asked for ways to manage stress or improve well-being, I would support a prescription for Sweden," Dr. Stacy Beller Stryer, a board-certified paediatrician for the federal US government and Associate Medical Director for ParkrxAmerica.org (PRA), shared with Visit Sweden. "Its access to nature and related cultural practices align with what works for mental and physical health."
It's important to note, however, that the Swedish Prescription isn't a government-mandated health policy or insurance-covered benefit. Rather, it’s part of a destination-marketing campaign that uses research to spark conversations between patients and doctors about travel as a complementary wellness tool. The prescription doesn't subsidize trips or cover travel costs, but it does provide a medical-style framework that reframes travel as part of a holistic approach to health.
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