Daytime talk shows like Maury, Sally Jessy Raphael, and The Montel Williams Show were notorious for turning on-stage chaos into ratings gold. In the premiere episode of ABC's Dirty Talk: When Daytime Talk Shows Ruled TV, a Maury producer reveals just how far the competition went—including poaching guests from rival shows.
The 90s were an era of hard-hitting music icons and "trashy" tv that audiences just couldn't stop themselves from watching. Many recall Maury Povich's infamous paternity test segments and screaming, "You are not the father!" Shows like Oprah even brought in guests with jaw-dropping stories, like the "Mad Cow Disease" episode.
Maury producer Anthony Freire revealed it was a "crazy" and competitive time in TV, and they were willing to do "unscrupulous things."
"It was a Sally guest. And it was a woman who had cut out her own breast implants. A producer from Maury whisked her away into our studios and kind of pushed her on the set, and there she was talking to Maury," she recalled.
Burt Dubrow, who was a producer on Sally, even recalls the same incident. He remembers flying in a guest for the talk show and putting her up in a hotel across the street. The following day, the producer went to get her for the scheduled taping, and she was gone.
Montel Williams also spoke in the first episode about the "frenzy" that took place among the hosts to get the best ratings. He uses the anecdote of all the shows trying to figure out "how they can put the biggest breasts on air."
"Early on, I did as many strippers as Oprah did, I did as many strippers as Sally did, I did as many strippers as Phil did," he revealed.
During the episode, many of the popular talk show hosts looked back at the chaos it took to keep audiences entertained. The trailer even had Povich admitting that in today's era of TV, none of it would get the green light to air.
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