Wendy's is giving fans more of what they want, and it's no short of a "Biggie Deal."
The beloved burger joint is stepping up its value menu, introducing several new meal deals, seven years after launching its iconic Biggie Bag and nearly 40 years after becoming the first quick-service restaurant to introduce the value menu concept, according to a recent announcement.
Wendy's new Biggie Deals menu isn't just promising "great value," but more "personalized ordering options," a detail that recent data suggests some 71 percent of consumers care about when ordering fast food.
"We know customers want choice and a meal option made just for them. That’s why we’re expanding Biggie Deals — to give more ways to customize and enjoy great value," Wendy's U.S. chief marketing officer Lindsay Radkoski explained in a Jan. 14 statement. "With new ways to enjoy iconic menu items fans know and love, the Biggie Bites, Bag, and Bundle prove that value and quality aren’t mutually exclusive, at least not at Wendy’s."
Wendy's Customers Can Enjoy 'Great Value' With New Biggie Deals
The new Biggie Deals value menu "doubles down" on quality and choice by featuring hamburgers made with Wendy's fresh, never frozen beef, juicy chicken sandwiches, Hot & Crispy Fries, nuggs, and drinks. But some might argue it's tripling the pledge by offering three new deals to hit the spot every time, no matter how hungry one may be.
Related: Wendy’s Releases Revamped Version of Previously Discontinued Menu Item
Similar to its original Biggie Bag and the Biggie Breakfast Bundles it routinely offers to early risers, the new deal-dedicated menu offers allow customers to tailor a meal to their own preferences and hunger levels for just $4, $6, or $8.
Wendy's new Biggie Bites, Biggie Bag, and Biggie Bundle value meal deals.W
$4 Biggie Bites: Includes choice of Crispy Chicken Sandwich, Jr. Cheeseburger, Jr. Bacon Cheeseburger, a 4-piece Nuggets, or Jr. Fry. Customers can also choose a second 4-piece Nuggets, Jr. Fry, or a small soft drink.$6 Biggie Bag: Includes choice of Crispy Chicken Sandwich, Jr. Cheeseburger, Jr. Bacon Cheeseburger, or Double Stack. Customers also receive a 4-piece Nuggets, Jr. Fry and a small soft drink.$8 Biggie Bundle: Includes choice of two: Crispy Chicken Sandwich, Jr. Cheeseburger, Jr. Bacon Cheeseburger, or Double Stack. Also comes with a Jr. Fry and a small soft drink.Wendy's is also well aware that fans want more than just a good deal; they want it to bring back its Sweet and Sour Sauce, which it previously confirmed it would do in 2026. We just don't know when yet, but what we do know is that customers can snag Wendy's new Biggie Bites, Biggie Bag, and Biggie Bundle deals in-store or at the drive-thru beginning today (Wednesday, Jan. 14). Woo!
Next: Taco Bell’s ‘Bold’ New Luxe Value Menu Arrives This Month
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