Fantasy sports operator PrizePicks has teamed up with Marshawn Lynch and Adam Devine for an ad poking fun at the flurry of sports season betting commercials.
PrizePicks has launched a tongue-in-cheek ad starring Marshawn Lynch and Adam Devine, poking fun at ad fatigue during the football postseason. The ad spot doesn’t name fantasy sports competitors but makes fun of the industry as a whole and the various gimmicks available nowadays. PrizePicks by comparison, according to the ad, is focused on what’s important to fans: getting it right.
“By this point in the season, sports fans have seen just about every gimmick imaginable,” said Mike Quigley, Chief Marketing Officer at PrizePicks. “This spot is about cutting through that clutter, having a little fun with the industry, and keeping the focus on what our players really care about during the playoffs.”
The ad sees Lynch and Devine playing the roles of pitchmen, working through various over-the-top stunts to try and grab the attention of fans. At the end, the pair highlights PrizePicks’ comparatively simple approach to sports entertainment. For example, you see them access PrizePicks’ Daily Fantasy Sports offers like Player Picks and its all-new prediction markets, Team Picks, on one unified app.
Marshawn Lynch and Adam Devine on the set of PrizePicks’ parody sports-betting commercial. Credit: PrizePicksSome of the gimmicks featured in the 30-second ad include a dog, various stunts involving balls from different sports, and a woman rolled into the studio during a bubble bath. By contrast, Lynch and Devine are in a quiet purple vacuum, calmly discussing PrizePicks’ features.
How to watch the ad from PrizePicks
You can watch the advert, airing on social media, via the embedded YouTube video below. It was first published on January 8, and closes with PrizePicks’ latest slogan: “It’s good to be right.”
In a post on Instagram, Devine wrote: “I survived flying footballs, barking caped dogs, and Marshawn roasting me all day on set. But hey – @prizepicks adding Team Picks for the playoffs means there are officially more ways to get it right. And I’ll take all the help I can get.”
Featured image: PrizePicks
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