Prince William and Kate Middleton are preparing for a new chapter in their royal lives.
The Prince and Princess of Wales are expected to take on expanded responsibilities in 2026, signaling a gradual but meaningful shift within the monarchy. New details about their anticipated royal roles offer insight into how the couple is preparing themselves for this new task.
E! News reported that William and Kate will now have the ability to issue Royal Warrants. These decrees give the couple the ability to "endorse their favorite brands."
The Royal Warrant website reads, "HRH The Prince of Wales and HRH The Princess of Wales will each begin granting Royal Warrants of Appointment from Spring 2026, when grants will be made to selected Royal Warrant holders. Applications from non-Warrant-holding companies for Royal Warrants of Appointment from Their Royal Highnesses will open in May 2026 until the end of June 2026."
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A Royal Warrant "appoints a company or individual in a trading capacity to the Royal Household and which entitles the holder of the Royal Warrant to use the Royal Arms and 'By Appointment to...' Legend in connection with their business."
Richard Baker / In Pictures via Getty ImagesThis means that a warrant is a royal seal of approval, letting senior royals authorize certain companies they work with to display their coat of arms. Approved businesses can feature the emblem on storefronts and product packaging, advertising materials, stationery, and company vehicles.
Royal Warrants are awarded for a limited period, typically lasting no more than five years. Once approved, the recipient receives an official document confirming their right to display the Royal Arms.
According to the monarchy’s official guidelines, royal warrants serve as an endorsement from a member of the royal family for select products or services. Kate joins a small group of senior royals entrusted with issuing them, as selected by King Charles.
In May 2025, it was reported by Hello! Magazine that Charles had previously delayed giving his son and daughter-in-law this role. The publication's Royal Editor, Emily Nash, said that the "Kate effect" would benefit any companies that she chooses to endorse.
"For the brands and companies, having the endorsement of a royal warrant from William and Kate would bring huge kudos as well as a huge boost. We’ve seen the impact of the ‘Kate effect’ on fashion over the years, so this official royal seal of approval would be huge for the designers, services, and companies the couple favor.”
Prince William and Kate Middleton's expanded royal roles will take effect in the coming months.
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