The stovetop is heating up in New York City as the search for the ultimate Jewish home cook reaches a boiling point.The digital world is getting a front-row seat to The Great Bubby Cook-Off, a new original series from Manischewitz and Kosher.com. The show aims to put grandmothers, masters of home cooking — otherwise known as the "Bubbies" — center stage. Following a nationwide casting call that saw home cooks across the country submitting their secret family recipes (and a few modern twists), the competition has narrowed down to the best of the best.
After fans casted their votes online, four finalists traveled to New York City in November for a live-filmed event as the grandmothers competed head-to-head in front of a panel of judges. The goal? To see who could best translate decades of family history into a winning dish under the bright lights of a professional set. The result is a competition that balances the drama of a ticking clock with the warmth of a grandmother’s hug. The show is geared toward seasoned home cooks looking to steal a few trade secrets and people who miss their grandmother’s cooking.
The mystery at the heart of the series is the identity of the grand prize winner. While the competition was fierce, only one woman was crowned "Bubby 2025" during the broadcast. The winner won't just walk away with the title; they will also hit the road. The grand prize includes a featured spot on the Manischewitz Food Truck as it makes its way through the New York City area, giving locals a chance to taste the winning flavors in person.
"The Great Bubby Cook-Off celebrates exactly what Kosher.com is all about — honoring tradition while inspiring a new generation of home cooks," Goldy Guttman, Director of Kosher.com said in a statement. "These bubby recipes carry stories, memories, and culture, and bringing them to life on screen allows us to share the heart of Jewish home cooking with audiences everywhere."
While the premiere kicked off the holiday season on December 26, the momentum is expected to carry well into 2026 with additional airings and digital features. The brand says a second episode is already under consideration to showcase even more behind-the-scenes storytelling and judging.
Shani Seidman, Chief Marketing Officer of Manischewitz, notes that the show serves a purpose beyond the kitchen. "The Great Bubby Cook-Off is about so much more than cooking," Seidman explains. "It's about honoring the women who shaped our traditions, our tables, and our memories — and celebrating the dishes that bring families together."Viewers can catch the drama and the deliciousness exclusively on Kosher.com.
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