The Hawkins historians are once again doing the Lord’s work, and this time they brought receipts.
Stranger Things fans are calling out a blink-and-you’ll-miss-it wardrobe slip in Season 5 Volume 2, and it involves Holly Wheeler and a brand that absolutely did not exist in the 1980s.
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In a scene from Volume 2, which premiered on Christmas Day, viewers caught a close-up of Holly’s arm while she was wearing a long-sleeve athletic-style top. Nothing unusual at first glance. Except… eagle-eyed fans noticed a very modern detail stitched right onto the sleeve: the unmistakable Under Armour logo.
Cue the collective gasp.
The problem is obvious to anyone who has ever worn compression gear to the gym. Under Armour was founded in 1996, nearly a decade after Stranger Things is set. Season 5 takes place in 1987, which means there is simply no universe where Holly Wheeler would be rocking a brand that wouldn’t exist for another nine years. Not even in the Upside Down.
The moment was quickly clipped and shared on social media, where fans piled on with equal parts frustration and humor. Some called it sloppy. Others shrugged it off as a harmless oversight. A few jokingly referenced the widely panned Game of Thrones Season 8 shot when a crew member accidentally left a Starbucks cup in a shot.
“Close enough, welcome back GoT season 8,” one person wrote via X.
ts pissed me off even more how did they not notice this ? pic.twitter.com/0PiJZl1alV
— Cvnty Will (@princessWlLL) December 27, 2025Another added, “Would this be their ‘Starbucks coffee cup on a medieval set’ moment?”
To be fair, this is not the first time Stranger Things has been lovingly roasted for an anachronism. Over the years, fans have flagged everything from hairstyles to slang to background props that feel a little too modern for the Reagan era. Most of the time, these moments spark playful debate rather than genuine outrage, and this one is no exception.
Still, part of what makes Stranger Things such a cultural juggernaut is its obsessive attention to detail. The music. The mall aesthetics. The bikes. The hair. The wardrobe team has spent nearly a decade building a world that feels authentic to the ’80s, which is why a modern sportswear logo sticks out so much.
It’s also worth noting that Holly was styled younger than the main cast, which likely makes this a simple costuming oversight rather than a sign of larger continuity issues. No time-travel twists implied and no secret future Hawkins theories unlocked. Just a modern shirt sneaking onto an ’80s set.
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Netflix and the show’s creative team haven't commented on the slip, and realistically, they probably won’t. Stranger Things is barreling toward its endgame, and a rogue logo is unlikely to derail the inevitable gut punch of the final chapter.
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