Playboy has big plans but Wall Street is unimpressed ...Middle East

Quartz - Economy

A decade after founder Hugh Hefner took Playboy from public to private again, the company returned to the stock market yesterday.It was not the most auspicious restart. Shares dropped 2.7%.Wall Street is evidently not impressed as Playboy tries to write a future very different from its past as the publisher of an iconic men’s magazine. The company is in the midst of a pivot away from some of the pillars its business has relied on, such as media and licensing deals in China, and toward more consumer products, from clothes to home goods to condoms.Read the rest of this story on qz.com. Become a member to get unlimited access to Quartz’s journalism.

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Last updated : 12 February 2021 clock 11:30 PM

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