JSW Cement digitising its sales and marketing operations ...Middle East

Business Standard - Economy
JSW Cement digitising its sales and marketing operations
source : Business Standard ( Middle East ) () 18
JSW Cement, a part of USD 12 billion JSW Group, on Friday said it is digitising its sales & marketing operations. The move will provide its channel partners ease of doing business by leveraging Artificial Intelligence-based digital interventions, JSW Cement said in a statement. JSW Cement has partnered with Yalochat, leading conversational commerce service provider, which enables the company to upsell, transact and provide better service to its customers over messaging apps like WhatsApp. "Our digital transformation will ensure the ease of doing business to our customers through continued improvements in the overall Brand experience combined with efficient operations for well-synchronized &

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