Just when you thought America had enough coffee and ice cream stores, think again.
Mixue, a fast-growing chain out of China that now operates more locations than any other global restaurant chain, just made its U.S. debut in Los Angeles, Restaurant Business Magazine reports.
The company has grown outside of China in recent years with a low-price business model that features a whole lot of franchised location. Most of Mixue’s items are priced from $1.19 to $4.99. Its ice cream, the chain’s signature product, costs $1.19, while lattes cost $2.99.
The company marked the opening by hosting a series of activities, including street pop-ups featuring its “Snow King” mascot, photos and other promotions, Restaurant Business also noted on Monday, Dec. 22.
View this post on InstagramMixue was founded in China in 1997 and has been expanding outside of its home country since it opened in Vietnam in 2018. Today it operates 4,700 locations outside of China, the magazine also noted, allowing it to bypass McDonald’s, Starbucks and Subway to become the biggest restaurant chain globally by unit count.
Mixue could gain share in the U.S. by undercutting prices and tapping into consumer frustration over inflation — but faces stiff competition against other fast-growing competitors and major chains such as Chick-fil-A and Taco Bell that are seeking to generate more beverage sales.
As coffee fanatics wait for more Mixue locations to open across the U.S., they can enjoy new offerings at long-running staples such as Starbucks for now. The international coffee giant is currently serving holiday favorites like its Peppermint Mocha and Chestnut Praline Lattes as well as new twists on classics like the Eggnog Latte with the arrival of Eggnog Cold Foam at its cafes, and now Parade learned it recently added two menu-inspired offers to its retail line that could make for completely useful gifts this holiday season should you have a Starbies lover on your gift list
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