The Accor hospitality group has entered into an agreement with Select Group that will see the inaugural introduction of the Mövenpick brand to the United Kingdom.
Following an extensive renovation, the 194 room resort is expected to open its doors in late 2027, bringing the brand’s distinctive and welcoming hospitality to the Old Thorns Estate, said a statement.
Set across over 300ac in the Hampshire countryside, the Mövenpick Hampshire Old Thorns will boast a championship level golf course, in addition to 2,500sqm of conference and meeting space. The resort will also have four restaurants, each offering a different culinary experience. Other amenities include a spa and a ballroom that can accommodate over 500 event guests, making the resort an ideal venue weddings, corporate events, and other special occasions, it added.
The partnership is said to represent a pivotal moment in the brand’s expansion strategy across Europe. Accor’s commitment to the region continues with recent first entries in Poland, Greece, and Italy, and more additions are on the horizon.
With the addition of Mövenpick Hampshire Old Thorns, Accor’s portfolio of over 200 hotels in the UK and Ireland expands, solidifying its global presence and encompassing more than 5,700 properties worldwide.
Graham Dodd, VP Development for UK & Ireland, Premium, Midscale & Economy brands at Accor said, “Bringing Mövenpick to the UK marks an important step in strengthening our premium brand portfolio and reinforcing our growth commitment for this important market. Mövenpick is a world-renowned brand that is recognised for its culinary excellence and environmental responsibility, which align perfectly with the expectations of UK guests. The Old Thorns estate provides an exceptional backdrop to introduce the brand in this incredibly important destination for Accor.”
Mövenpick Hampshire – Old Thorns is a conversion of an estate, which will be fully renovated over the next two years. The renovation will focus on the hotel’s guestrooms, expanding wellness and leisure offerings, dining concepts with the inventive culinary spirit to strengthen the resort’s position in southern England’s destinations. The new hotel will be managed and operated by Accor under an agreement with Select Group, the statement explained.
Israr Liaqat, Group CEO, Select Group commented, “This property stands as a landmark of character and opportunity. Its celebrated history aligns seamlessly with Mövenpick’s commitment to authentic experiences and Swiss-inspired hospitality. Together with our trusted and established partner, Accor, we will elevate this iconic property into a world-class resort destination, blending heritage with the sophistication of the Mövenpick brand.”
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