If you grew up with Snoopy, Charlie Brown, and the whole Peanuts crew, this is one of those “wait, that’s actually big” entertainment business stories.
Sony Music Entertainment (Japan) and Sony Pictures Entertainment have signed a definitive agreement to buy WildBrain’s roughly 41% stake in Peanuts Holdings for C$630 million in cash, which works out to about $457 million.
Sony already owned about 39% of Peanuts Holdings, so this deal would give Sony 80% ownership once it closes. The family of Peanuts creator Charles M. Schulz will continue to hold the remaining 20%. The transaction is subject to closing conditions, including regulatory approvals.
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WildBrain’s release notes that the rights to Peanuts and the management of its business are handled by Peanuts Worldwide LLC, a wholly owned subsidiary of Peanuts Holdings. Peanuts Holdings and Peanuts Worldwide will become a consolidated subsidiary of Sony Group, with Sony Music taking the lead in managing the business in partnership with Sony Pictures.
In plain terms, Sony is setting itself up to steer the franchise more directly across entertainment, licensing, and long-term partnerships.
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WildBrain Isn’t Disappearing
Even though WildBrain is selling its stake, it is not fully exiting the Peanuts ecosystem.
WildBrain says Sony will keep it on through a multi-year services arrangement covering licensing, production, and distribution. WildBrain is also hosting an investor webcast on Dec. 19 to discuss the deal and what it means for the company going forward.
What Fans Should Watch Next
Here’s the exciting part.
Apple TV+ recently extended its partnership to remain the exclusive streaming home for Peanuts content through 2030, and Apple has also said a new animated Peanuts feature film is in production. That means the franchise is already in an active, modern rollout phase, not sitting on a nostalgia shelf.
So while the ownership math is the headline, the real impact is what comes after. Sony controlling the franchise while keeping the Schulz family involved suggests a more coordinated next chapter for Peanuts, especially at a time when the brand is already in the middle of major streaming plans.
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