German Hotel Guests Want Speed — But Still Reject Full Digitalization ...Middle East

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German Hotel Guests Want Speed — But Still Reject Full Digitalization
[Berlin, 12. November 2025] – German hotel guests increasingly expect speed, comfort and personalized experiences — yet remain hesitant to fully embrace digital tools. The survey, conducted by the research institute Ipsos in August among German hotel guests, reveals a striking paradox in the hospitality industry’s digital transformation: travelers want seamless stays, but approach the very technologies that enable them with caution.

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