Tabreed has partnered with Sparklo, a UAE-based cleantech company, to promote sustainability. Sparklo is building smart recycling infrastructure and Tabreed said it will install 16 reverse vending machines (RVMs) called Sparklomats across the UAE.
These RVMs will allow residents to recycle plastic bottles and aluminum cans in exchange for digital rewards. This initiative aims to make recycling easier for residents and encourage them to earn bonus points in the Sparklo app, which can be redeemed for discounts at grocery stores, taxi rides, and other places.
One Sparklomat has already been installed at Tabreed’s headquarters, while 15 others will be placed in high-traffic locations such as Ferrari World Abu Dhabi, Yas Water World, and select malls in Abu Dhabi and Dubai.
Based on Sparklo’s average UAE collection data, the partnership is projected to collect over four million bottles and cans annually. This means that 11,600 containers will be collected every day across the network. Last year, a single Sparklomat recorded over 13,000 containers collected in a single day, showcasing its potential when placed in high-traffic locations.
This initiative is expected to prevent 637,400kg of CO₂ emissions each year, directly contributing to the UAE Net Zero 2050 and Circular Economy Policy goals. The partnership encourages sustainable behavior through positive motivation rather than obligation.
Khalid Al Marzooqi, the Chief Executive Officer of Tabreed said, “At Tabreed, we believe that innovation and collaboration are essential to achieving the UAE’s Net Zero 2050 vision. This project with Sparklo reflects our commitment to decarbonisation through innovation and strategic partnerships, allowing us to make the places we cool more sustainable overall. By introducing smart recycling solutions in communities across Abu Dhabi, we are extending our sustainability efforts beyond our operations creating real opportunities for residents and visitors to take part in climate action.”
Maxim Kaplevich, Founder of Sparklo added, “Sustainability works best when it’s built into people’s daily lives. Together, we’re addressing two sides of the same challenge: making the places where people live, shop, and spend time both more energy-efficient and more circular. This partnership shows how shared infrastructure and positive incentives can turn sustainability into everyday action, achieving real progress.”
Maha Sallam, Chair of Tabreed’s Social Sub-committee continued, “This is a clear demonstration of the importance of community to Tabreed, positioning our name in the spaces people use the most in their everyday lives. Sustainability is a mindset shared across the entire company, with everyone aligned on the importance of even the smallest contribution. Every time we set aside our plastics and other recyclables to be properly processed, it’s a positive step and proof that we’re aware of our collective impact on the environment.”
Tabreed’s collaboration reinforces its 2024 sustainability commitments, including its Net Zero 2050 target, energy-efficient retrofits, and supply chain decarbonisation principles. By integrating smart recycling infrastructure into its sustainability ecosystem, Tabreed said it is continuing to advance the UAE’s green transition through partnerships that create measurable, shared environmental impact.
Tabreed partners with Sparklo to promote sustainability Middle East Construction News.
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