Rosé is doubling down on her solo career: the global pop star has signed with WME for worldwide representation in all areas of her music career.
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The deal, signed in September, comes on the heels of a historic year for the Blackpink member. Following the 2024 release of her debut solo album Rosie, lead single “APT.” with Bruno Mars has become a global smash. The hit made history with the forthcoming 2026 Grammys — where it is nominated for record and song of the year, along with best pop/duo group performance — when the song’s nominations made Rosé the first lead K-pop artist to earn a nod in any of the Grammys’ main six categories.
Even more recently, “APT.” finished as the No. 1 song on both the 2025 Billboard Global 200 and Global Excl. U.S. year-end charts — earning her the cover of Billboard‘s No. 1s issue.
Rosé’s deal with WME signals much more to come, as she prepares new projects and global releases and also expands into solo global touring.
“Rosé is a creative force with a voice that transcends borders and languages,” WME’s global head of contemporary music and touring Lucy Dickins said in a statement. “We are honored to welcome her to WME and excited to support her as she continues to shatter records, break new ground as a solo artist and reach even greater heights in her music career. She is unstoppable.”
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ROSÉ’s Road to No. 1: From Beyoncé to Bruno Mars ‘APT.’ Friendship | Billboard Cover
Ahead of releasing Rosie, Rosé signed with The Black Label for management in June 2024 and Atlantic Records for label services that September. As she said in her Billboard cover story about beginning her solo career, “There was a lot that I was determined to learn about… I just remember feeling like a very curious soul as to what I would want to do on my own.”
Read Rosé’s Billboard cover story here.
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