In-N-Out Burger hit a major milestone on Wednesday, Dec. 10, officially debuting east of the Mississippi River in Tennessee.
But that’s not the news that captivated the nation.
Social media is buzzing with reports that the Southern California chain has stopped numbering its orders 67 because the term “six-seven” is meaningful to youthful social media users.
The reasons aren’t clear, according to Dictionary.com, which declared “6-7” the word of the year in October. The website calls it an example of brainrot slang, meaning it stems for low quality digital media content.
Six-seven has no fixed meaning and is a bit of an inside joke to its users, according to news reports. But some sources trace its origins to a 2024 song by rapper Skrilla called “Doot Doot (6-7)” and its use in TikTok videos by 6-foot-7 basketball player LaMelo Ball.
At any rate, In-N-Out reportedly retired the number to avoid creating disruptions in its dining rooms when staff called out the order 67.
Reddit users noticed the numerical gap and began to speculate about it. News outlets such as SFGate, People and Newsweek picked up the story this week.
At press time, In-N-Out had not issued a comment on the matter.
The 67 ban is a topic of discussion on the Facebook fan page In-N-Out Enthusiasts, where frequent contributor Brandon Arciero posted photos of receipts he saved from a drive-thru at Blue Diamond Road in Las Vegas.
“Good thing I started collecting my order # receipts to try and collect them all,” he wrote. “I have 2 #67 receipts that are now historical pieces.”
Comments are frequently supportive of the change at In-N-Out Enthusiasts, noting that restaurant work is hectic and that anything that makes it easier on workers and customers is beneficial.
In-N-Out’s more long-lasting news was the opening of its first two restaurants in Tennessee, where in plans to be a major presence in coming years.
The drive-thrus are in Antioch and Lebanon, two Nashville suburbs.
‘Tennessee, here we come,” said owner and president Lynsi Snyder before cutting a ribbon at the Lebanon location.
People camped out before dawn to be among the first customers at In-N-Out’s easternmost restaurants, and one fan flew in from New Jersey for the event, Nashville newspaper The Tennessean reported.
In-N-Out marked the occasion by debuting a Tennessee T-shirt, available for $22 in sizes small to 3X on the company’s website.
ALSO SEE: In-N-Out Burger’s 2026 collectible T-shirt is on sale
Tennessee will be beneficiary of a new nonprofit called the His Eyes Foundation set up by Snyder and her husband Sean Ellingson to combat homelessness. In-N-Out will be contributing to GraceWorks Ministries and People Loving Nashville to distribute supplies to people in need.
ALSO SEE: In-N-Out Burger launches a foundation to fight homelessness
His Eyes held its inaugural fundraiser last month in In-N-Out restaurants, where customers were invited to round up their purchases for the cause.
Tennessee’s third location will open Friday, Dec. 12 in nearby Murfreesboro, according to a news release.
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