Fiha Eh Ya’ni: Defying Ageism in Egyptian Cinema ...Egypt

In a year when Egyptian cinema is reconnecting with its emotional core, Fiha Eh Ya’ni (What’s the Big Deal?) emerges as a refreshing surprise. Romantic comedies are often seen as predictable, but director Omar Rushdy Hamed’s 2025 debut feature uncovers both humor and heartbreak in an unexpected theme: aging. The film is a charming, bittersweet story that subtly challenges the ageism prevalent on our screens. The story follows Salah (Maged El Kedwany) and Laila (Ghada Adel), two lovers separated in their youth who meet again decades later. Older, wiser, and bruised by life, they rediscover each other and question whether fate allows second chances. What unfolds is a tender exploration of love when the world often assumes you are too old to feel it. At first glance, Fiha Eh Ya’ni  may sound like another second-chance romance, but its tone sets it apart. It does not chase trends or idolize youth. Instead, it slows down and gives space to its characters. The film runs for two and a half hours, yet it never drags. Instead, it takes its time to build emotional tension, allowing moments of silence and stillness to carry…

Fiha Eh Ya’ni: Defying Ageism in Egyptian Cinema first appeared on Egyptian Streets.

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