Can the fight against evil get any more irresistible?
Leading toymaker Jazwares has announced a line of Squishmallows and BumBumz inspired by Netflix’s global phenomenon known as KPop Demon Hunters, set to roll out at U.S. and worldwide retailers in 2026.
The first wave of products, featuring a 12” Derpy Squishmallows plush and 8” Sussie Squishmallows plush, are available to preorder now while supplies last.
Jazwares' KPop Demon Hunters lineup will include a wide range of plushes featuring fan-favorite heroes, villains and sidekicks, all capturing the action-packed energy of the celebrated film. Squishmallows and Jazwares promoted the new offerings in a recent joint Instagram post — see below.
View this post on InstagramFans flooded the post's comments section, voicing their utter excitement for the upcoming releases. "Omg! My son would absolutely love these!! We both loves these guys! Can't wait!!" wrote one user, while another person commented, "Omgggg ? I’m in love!!!!! I can’t wait to see these in person!!!!!"
“KPop Demon Hunters has taken the world by storm, and we're putting fans at the center of the action with an epic and comprehensive line of plush including, our global phenomenon Squishmallows, lets kids and collectors step into the universe that’s buzzing across screens and social media,” said Jeremy Padawer, chief brand officer at Jazwares, in a statement. “Being involved in fandoms such as KPop Demon Hunters reinforces our commitment to shaping products at the intersection of pop culture, collecting and play.”
KPop Demon Hunters has become Netflix’s most popular film ever and has been praised for its dazzling visuals, empowering themes and infectious blend of music and action. Jazwares has now joined a lineup of collaborators developing merchandise across multiple categories to bring the hunters' world to life and meet the demand of its growing fanbase.
Late last month, the beloved characters stole the show at the Macy's Thanksgiving Day Parade. Performing their breakout hit “Golden,” Ejae, Audrey Nuna and Rei Ami brought their animated characters to life with eye-catching outfits that had parade-goers and viewers buzzing.
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