Ask a layman, which is the most viewed cricket match in India or abroad, and the most common answer would be — India vs Pakistan. That, despite all the differences between the two nations, very limited matches and other factors. But then, that trend might have just changed now.
2025 was the year when IND vs PAK did not take the centre stage, but it was India vs England that was the most searched match, due the to series that ended in 2-2. There were a few close finishes that might have brought the search volume up. The second on the list is India vs Australia, followed by India vs West Indies, and then in fourth place comes India vs Pakistan.
That, despite the two nations playing three matches in the Asia Cup, that India won. In fact, the final was a close affair where the co-hosts won narrowly. Throughout the tournament, there were a lot of controversies that broke out too. And that was not enough to bring the search for that in top 3 as well.
Tournament-wise, IPL topped the list, followed by Asia Cup, Champions Trophy, Pro Kabaddi League and the Women’s World Cup. Pakistan Super League lagged behind in the 7th place.
Is India vs Pakistan battle dipping in popularity? Google data suggests so Inside Sport India.
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