These days, if you’re a brand and you’re not collaborating with other beloved names, you’re truly missing out on a lot of fun. In the age of internet marketing campaigns, seasonal creations, and over-the-top product pairings from food to clothing and everything in between, the right partnership doesn’t just excite fans, it provides an opportunity to reach a much larger audience.
Case in point: a new and exciting partnership between Chipotle Mexican Grill and BÉIS, the popular travel and lifestyle brand, that was just announced today, December 4. The collaboration introduces “The To Go Collection,” an 11-piece travel capsule designed to make taking Chipotle on the go both chic and effortless. Dropping Monday, December 8, the collection will be available exclusively on the BÉIS app.
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View this post on InstagramChipotle x BÉIS
Starting Monday, December 8 at 6 a.m. Pacific Time, the "BÉIS x Chipotle: The To Go Collection" will launch exclusively on the BÉIS app. After that, fans can start purchasing the 11-piece collection on beistravel.com beginning at 9 a.m. But this is where it gets interesting: The first 5,000 orders placed in the U.S. and Canada will include a free entrée code from Chipotle to enjoy while “on-the-go.” Purchases made by December 16 will be delivered by Christmas, so don’t sleep!
"We're longtime Chipotle fans here at BÉIS and were excited to approach clever design in a new, fresh way through this collaboration," said BÉIS CEO, Adeela Hussain Johnson. "Our goal was simple: create elevated silhouettes inspired by real Chipotle takeout habits that become an authentic part of superfans' rotation. We've taken the function and the art of carrying your essentials to the next level. After all, during the busy holiday season and beyond, having your Chipotle burritos and bowls with you hands-free is a must."
BÉIS x ChipotleChipotle
For those new to the brand, BÉIS is a travel and lifestyle company founded by award-winning designer Sara Blakely. Best known for its stylish and functional lineup of luggage, travel accessories, and everyday essentials, BÉIS combines high-quality materials with thoughtful design, making it a favorite among travelers and influencers alike. From backpacks and suitcases to organizational pieces, the brand has you covered with practicality and modern style as the top priority.
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Everything in the Travel Capsule
According to reports, 79 percent of travelers say they find comfort in familiar menu items, with Gen Z taking an average of three leisure trips per year. With that in mind, Chipotle and BÉIS are meeting fans both on the road and in the air. The 11-piece collection includes:
The Chipotle Rollers: Carry-On and Large available ($278/$378)The Luggage Cover: Carry-On and Large available ($58/$68)The Take Out Tote Bag ($98) – designed to fit a Chipotle bowlThe Burrito Holder Sling ($48) – designed to carry a Chipotle burrito and insulated to keep it warmThe Chipotle Napkin Sling ($78) – features an exterior slip pocket to easily access Chipotle napkinsThe Burrito Duffle ($128)The Burrito Pouch Set ($68)The Guac Cup Bag Charm ($34)The Burrito Luggage Tag ($28)The Burrito On Board Charm ($18)The Pepper Key Charm ($18) BÉIS x Chipotle The Burrito Duffle in FoilBÉIS
What is Destination BÉISpotle?
In celebration of the launch, Chipotle and BÉIS are bringing their fans together for two days of brand immersion at the Chipotle Larchmont location in Los Angeles. Fans will get exclusive access to shop “The To Go Collection” before it drops online, plus capture content opportunities and take photos in a passport photobooth. The BÉISpotle experience is set to happen on Saturday, December 6 from 2 p.m. to 10 p.m. PT and Sunday, December 7 from 10 a.m. to 10 p.m. PT at 301 N Larchmont Blvd, Los Angeles, CA 90004.
"Chipotle is the last stop on the way to the airport and the first stop after landing for many of our fans," said Chris Brandt, President, Chief Brand Officer, Chipotle. "'The To Go Collection' is a stylish way to take real food with you whether you're traveling across the country or just around the block."
Keep an eye out for this new capsule upon arrival on Monday, December 8. With its stylish design and practical pieces—and Chipotle’s cult following—it’s sure to be a must-have for fans everywhere.
Related: Trader Joe's Savory and Spicy $4 Seasonal Pick Is Perfect for Holiday Charcuterie
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