Jimmy John's is giving out free wraps for a limited time, but the code to unlock the deal isn't one you'll find readily available online.
Instead, Jimmy John's is fully "leaning into the mania" of Spotify Wrapped and Apple Music Replay day with its own cheeky promotion, dubbed the Wrap Exchange.
For a limited time, the brand is offering fans the option to trade a "wrap for a wrap" as part of what it believes is an even exchange. To put it more simply, social media users who share their Spotify Wrapped or Apple Music Replay data beyond their Close Friends and with the sandwich chain will receive an exclusive code that'll get them a free wrap from Jimmy John's.
Related: Jimmy John’s Sandwich That ‘Sparked a Frenzy’ Last Year Makes ‘Bigger Than Ever’ Comeback
It doesn't matter what your playlist data says, either; Jimmy John's is inviting customers to "unapologetically claim" their music taste regardless of which artists made the cut. It's really all about celebrating your top songs and artists of the year with free Jimmy John's.
Here's how it works: Fans send a direct message to Jimmy John's official Instagram account (@jimmyjohns), including either a screenshot or a link to their music streaming stats, and will receive a response with an exclusive code to unwrap a free wrap at Jimmy John's.
Jimmy John's is offering rewards members a free wrap in a limited-time "wrap for a wrap" promotion.But there are a couple of catches you'll want to know about before you go rushing to share your most vulnerable playlist.
The offer is only valid for Jimmy John's Rewards Members and redeemable for specific wrap recipes: Jimmy John's Chicken Caesar, Kickin' Ranch Chicken, or the Tuscan Italian Wrap. In what a spokesperson called a "playful nod" to the end of the year, only the first 20,225 participants to share their listening data will get a response—and, in turn, a complimentary wrap.
Even with those strings attached, it seems like a fair trade-off.
"Drop a beat Jimmy ?time to 'wrap' it up," one Instagram user joked of the announcement.
A second praised the chain's creative offer, writing, "Jimmy yall marketing team so relatable."
Several others declared that they "sent it" or that it was "done," so given how popular the promo seems to be with fans already, the clock is ticking, and fans must act fast to score the freebies.
View this post on InstagramShould you DM the brand too late, a free wrap may not be in your future, but there are plenty of other limited-time Jimmy John's offers to consider, like its new "fun and festive" M&M's cookie which is only here for the holidays and its newly released lineup of Toasted Pizza Sandwiches that are only expected to be around for a few more weeks.
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