SYDNEY, Australia — Just weeks after nabbing his first ARIA Award, BOY SODA signs with United Talent Agency.
Through the new partnership, BOY SODA is represented by UTA agent Noah Simon. “From the first listen we knew BOY SODA was a special artist,” Simon remarks. “We couldn’t be more excited to be a part of the journey and play a role in bringing his talent to audiences around the world.”
The New South Wales singer and songwriter last month won the 2025 ARIA Award for best soul / R&B release for his single “Lil’ Obsession” (via Warner Music Australia/EastWest Records), for which he has released a new remix featuring Ambre.
BOY SODA has been eyeing the U.S. for some time. While on a recent trip to Los Angeles, he collaborated with creators and media platforms including Garden Sessions, Goyo, and On The Radar — before heading to New York Fashion Week where he attended shows by Prada, Keem Studios, and KSUBI, and connected with Indie Hourzz, Tyler Walsh and others.
Closer to home, BOY SODA will see in the New Year at Beyond The Valley festival, set for Dec. 29 – Jan. 1, 2026 at Victoria’s Barunah Plains, and he’ll play Melbourne, Sydney and Brisbane on his 2026 Lil’ Obsession Tour of Australia’s east coast next March.
At L.A.-based UTA, BOY SODA joins a roster that includes countryman The Kid LAROI, who has new music on the horizon and also participated in the recent ARIA Awards week with a showcase presented by Spotify.
Prior to the Oct. 19 ARIA Awards in Sydney, where BOY SODA performed and collected a spiky trophy, he participated in a Q&A with Ninajirachi and performed a four-song showcase for industry guests, including his standout track.
Born Brae Luafalealo, and raised in Terrigal on the NSW Central Coast, the Aussie artist released his debut full-length album SOULSTAR in October. He signed with WMA in 2021, two years after he was tapped by sneaker brand Converse for a U.S. experience where, through which he opened for Dominic Fike at the Converse x Camp Flog Gnaw brand event in L.A.
Stream SOULSTAR below.
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