Joe Keery is having a moment today, and honestly, it feels deserved.
Djo slipped right back into the top 10 of Spotify’s Global Top 50, and fans noticed the second it happened.
“End of Beginning,” the dream soaked track that went viral earlier this year, is sitting at No. 10 on the platform’s worldwide Top 50 chart. More than three and a half million people streamed it in the last day, which is enough momentum to push it right back into the spotlight.
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Keery, 33, is best known for playing Steve Harrington in Stranger Things, which already puts him in permanent fan favorite territory. However, he began releasing solo music under the name Djo in 2019, starting with his debut album Twenty Twenty.
Every time Stranger Things surges back into the cultural conversation, his music does the same. Now that season 5 chatter has taken over social feeds again, it makes sense that listeners are running back to the song that pretty much became the internet’s emotional comfort blanket earlier this year.
“End of Beginning” first exploded thanks to TikTok where fans used it for everything from soft focus edits to pure nostalgia clips. Keery's dreamy voice, the synth sound and the general vibe made it the kind of track that people loop on repeat without even thinking about it. When it first entered Spotify’s global chart in February 2024, “End of Beginning” debuted at No. 22, but less than a week later, it reached No. 9. Now, it’s back on the charts once again.
The timing is almost comically perfect. Keery is back on screen in the final season of Stranger Things and fans are joking that they can’t separate Steve Harrington from the guy crooning in their headphones. That crossover energy helps a lot when it comes to streams, and the push from the fandom is very real. If this pace holds, the song could edge up even higher on the chart before the week ends.
For now though, “End of Beginning” is officially back in Spotify’s Global Top 10 and the Stranger Things fandom is loudly celebrating in the comments of every Djo post they can find. If Keery was looking for a sign that fans want more music, this is it.
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