By Braden Keith on SwimSwam
USA Swimming has published the draft of its meeting minutes from the September 25, 2025 Board of Directors meeting. That included a significantly-reduced projection for membership and membership revenue for the 2025 calendar year.
In the budget section of the attachments (page 90 of the document), USA Swimming reports a figure 3.8% unfavorable to budget, with a projected $941,685 shortfall ($23.9 million vs. $24.9 million). Membership dues historically are the largest single line item in USA Swimming’s budget.
A comment to that line item notes: “Premium Athlete memberships down 5,000 year over year, budgeted premium athlete post-Olympic bump of 9,000 members did not materialize. All other categories slightly exceeded budget.”
USA Swimming, like other Olympic sports organizations, have historically and culturally waved-away membership decreases, counting on a significant bump after the publicity of the Olympics to replenish, and grow, membership.
In 2024, USA Swimming saw a small +0.13% growth in total membership, though the number was still well below the pre-pandemic levels (411k vs. 376k).
A note in the minutes of the meeting report that: “Mr. (Joel) Shinofield provided a year-to-date membership update, indicating that membership is currently stable with an upward trend in coaches and increases in Flex and Outreach membership through investments in initiatives such as Block Party, Community Swim Teams, New Club Success, and Coach Education.”
That wasn’t the only bad news in the budget update. The next line item, Partnership Marketing, was expected to be the second-largest bucket of revenue for USA Swimming. There, though, the organization reported a similar amount unfavorable to projection of $958,600.
The comments on that line item say that “One budgeted new partner pushed to 2026, four budgeted partners lost, all totaling $850k.” The negative-to-projection implies that further plans to expand partnership revenue didn’t materialize.
This has resulted in a total $1.8 million unfavorable-to-budget projection for the year and a -$414,752 operating deficit (off a $99,532 projected gain).
A Performance Monitoring Report signed by Bob Vincent, then interim CEO, and dated September 17, 2025, says that USA Swimming has been able to offset these unfavorable revenue results by reducing expenses in some areas.
Other disclosures in the minutes report that the 2025 Pro Swim Series is projected to be $124,346 over budget in expenses “primarily due to increased actual vendor costs, based on the locations of the markets.” To the positive, in that same disclosure, the National Championships/World Championship Trials program was only over $12,000, less than a previously-approved overage.
All-told, the budget does not paint a rosy financial picture for USA Swimming, though the organization is coming off a year of record revenue.
Most of the decisions impacting the budget shortfalls or over-expenditures happened before the new USA Swimming leadership team of CEO Kevin Ring, National Team Director Greg Meehan, and Board of Directors President Brent Lang were installed in their roles, though the problems could be partially-blamed on an extended leadership gap as the organization took a full year to find its new full-time CEO.
Read the full story on SwimSwam: USA Swimming Projects $1.8 Million Revenue Shortfall in 2025 on Falling Membership, Ad Dollars
Hence then, the article about usa swimming projects 1 8 million revenue shortfall in 2025 on falling membership ad dollars was published today ( ) and is available on swimswam ( Middle East ) The editorial team at PressBee has edited and verified it, and it may have been modified, fully republished, or quoted. You can read and follow the updates of this news or article from its original source.
Read More Details
Finally We wish PressBee provided you with enough information of ( USA Swimming Projects $1.8 Million Revenue Shortfall in 2025 on Falling Membership, Ad Dollars )
Also on site :
- ‘Yashasvi Jaiswal will need to wait longer for RR captaincy, Dhurv Jurel closest match to Sanju Samson’
- Speed, style, and Monaco magic: Alonso’s perfect Sunday ride
- AS Roma vs. Genoa CFC Prediction, Picks, Live Odds – December 29