Jimmy John's is teaming up with M&M's to offer customers a little extra "holiday magic" this year.
The popular chain has become the go-to sandwich shop of many, but its loyal customers know that, just like McDonald's and Subway, its cookies are not to be underestimated. Jimmy John's won fans over with its summery lemon cookie, which was like a "burst of sunshine," and now it appears to be attempting to recreate that success with its "fun and festive" new M&M's menu collab.
Now introducing Jimmy John's new Holiday Magic Cookie.
Jimmy John's Holiday Magic Cookie Is Made for M&M's Biggest Fans
The new treat is delivering the same energy as Nestlé Toll House Holiday M&M's Sugar Cookies, but with an extra special Jimmy John's touch. The new recipe starts with a base of buttery sugar cookie, with festive red and green milk chocolate M&M’s mixed in and a sparkling winter sprinkle mix topping to finish it off with a "touch of holiday magic in every bite." Resulting in a soft and chewy cookie that's "bursting with vibrant color."
Jimmy John's says it's the "perfect little indulgence on its own" or as a snack to satisfy sweet cravings after munching on any one of its sandwiches.
Related: Jimmy John’s Sandwich That ‘Sparked a Frenzy’ Last Year Makes ‘Bigger Than Ever’ Comeback
Jimmy John's Holiday Magic Cookie made with M&M's.Jimmy John's
"The holidays are meant for slowing down, savoring the moment, and treating yourself andthose you care for," Kelly Morena, director of category management at Jimmy John's, shared in a statement. "Together with M&M'S®, we've baked up a cookie that's as fun and festive as the season itself, packed with vibrant color, joy, and a touch of holiday magic."
Jimmy John's Holiday Magic Cookie is available at participating restaurant locations beginning today (Monday, Nov. 24) for a limited time, while supplies last. To really help customers get into the giving spirit, Jimmy John's guests can enjoy a free Holiday Magic Cookie on National Cookie Day (Thursday, Dec. 4), but only with a purchase of $5 or more made either in the Jimmy John's app or online.
Next: Pizza Hut’s Holiday Menu Gets Festive ‘Upgrade’ to Inspire ‘More Fun’ This Season
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