The Aunt Jemima brand is no more, with PepsiCo restyling the decades-old trade name to the ‘Pearl Milling Company’ in a bid to cut racial stereotypes from its products – a move netizens panned as a hollow gesture of ‘wokeness.’ The behemoth food and beverage corporation, and its subsidiary Quaker Oats, declared on Tuesday that the Aunt Jemima pancake and syrup line would soon be retired for good, set to be replaced by the new branding in June. “Throughout the effort that led to the new Pearl Milling Company name, Quaker worked with consumers, employees, external cultural and subject-matter experts, and diverse agency partners to gathe
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