Bill Belichick is proving he’s just as committed on the sidelines of a cheerleading competition as he ever was on an NFL field — even if he didn’t look particularly thrilled about it.
The 73-year-old coach was spotted supporting his 24-year-old girlfriend, Jordon Hudson, at a Cheer Extreme All-Stars event over the weekend. Photos shared on X on Tuesday, November 18 showed Belichick posted up in the stands dressed in his signature oversized gray hoodie and wearing his favorite accessory — a furrowed brow. The same one he often wore during his career with the New England Patriots.
Bill Belichick spotted at a cheerleading competition in Raleigh, supporting his girlfriend Jordon who is a member of a coed adult cheerleading team pic.twitter.com/96N8vC1rVi
— Adam Kessel (@Adam_Kessel1) November 19, 2025Hudson, who is a member of Code Black — a three-time world champion co-ed cheer squad — performed in the competition wearing the team’s black, bedazzled mesh uniform with her hair pulled back in a high ponytail.
The Internet couldn’t help but comment on the pics, and of course, Belichick’s expression.
“Damn I guess we would all be making that face,” one said, while another asked, “Why would Belichick subject himself to this?”
Another noted, “This is the greatest and most bizarre thing I have ever seen in my life.”
A third theorized, “She must know something REALLLLY nasty about him.”
Others stood up for the couple, with one replying, “I think it's cool. she probably works out (exercises) ten times more than 100% of the males on this thread.”
“People are making fun but 1) good for her for doing something she enjoys and 2) this is the most relatable Belichick has ever been,” another declared.
READ MORE: Bill Belichick’s Girlfriend Jordon Hudson Dresses Up As Her Own Controversy for Halloween
The outing comes weeks after Hudson was seen in a VIP suite at Belichick’s Tar Heels game against Stanford, where she appeared to avoid his daughter-in-law, Jennifer Schmitt, following their tense exchange on social media. Schmitt had criticized Hudson’s now-viral interruption of Belichick’s CBS Sunday Morning interview earlier this year — a moment that sparked heavy online debate.
Hudson, for her part, has taken the viral moment in stride. On Halloween, she leaned all the way in by dressing up as herself during the infamous interview — gray Navy sweatshirt, sunglasses, bold red lipstick and all. “The costume I never seem to be able to take off,” she wrote in the caption, posing with the same solemn expression that made it go viral in the first place.
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