For years, The Cheesecake Factory has been a fan favorite for its extensive menu, offering 250 options, including 57 varieties of cheesecake, all served in large portions. But have their famous cheesecake slices changed? Social media thinks so, accusing the restaurant of a phenomenon other companies they’ve faced: shrinkflation.
What is shrinkflation?
Shrinkflation combines the words ‘shrink’ and ‘inflation.’ Introduced in 2009 by British economist Pippa Malmgren, this term describes companies that quietly keep or reduce the size of a product while increasing its prices. However, it wasn’t until 2022 that the term became popular on the internet. In fact, a 2024 LendingTree survey found that 71% of consumers have noticed shrinkflation, with 66% saying they have stopped purchasing those products.
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