"I was brought in to start throwing punches" - veteran exec Peter Moore reflects on the particular set of talents Microsoft needed to make Xbox 360 challenge PlayStation 3 ...Middle East

Former Xbox boss Peter Moore has recalled why Microsoft poached him from Sega to head-up the company's Xbox 360 charge. He had experience launching the Dreamcast, yes, but more alluring seemed to be his experience of being part of Sega's battle in a console war. Microsoft needed someone to take the fight to Sony and PlayStation.

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