'Tis the season for cheesy holiday rom-coms, is it not?
As December fast approaches, Auntie Anne’s is now transporting fans to the early aughts with an all-new merch line to help get them in the spirit.
Inspired by the clichés of nostalgic, Christmas romantic comedies (looking at you, Hallmark Channel), the iconic food brand presents a new plot: What happens when cozy, winter hand holding is suddenly at odds with sharing a refreshing beverage?
On Monday, Nov. 17, Auntie Anne's officially launched "Sparkleberry Smittens," a unique tri-mitten set designed to keep your hands warm while you sip Auntie Anne’s new Y2K-inspired Sparkleberry Lemonade — without ever letting go of your favorite person. The one-of-a-kind mittens are available for $24.99 (plus tax and applicable fees).
The brand has also launched a matching “Together Tether,” an XXL scarf — designed for two — at $19.99.
View this post on InstagramAnd to really round out the throwback experience, why not throw in an infomercial? Fans can call 844-4-SMITTEN to receive an exclusive promo code that makes the “Together Tether” scarf free (while supplies last) with your Sparkleberry Smittens purchase.
Auntie Anne’s new Sparkleberry Lemonade is available in two varieties:
the Sparkleberry Spritz — fizzy and glittering with Sprite, Original Lemonade and blueberry flavorthe Sparkleberry Mixer — a shimmering berry twist on the Original LemonadeTrue to its name, Sparkleberry brings the glitter and shine of Y2K back to the holiday season, the company boasted in its official launch on Monday.
“The mall has always been Auntie Anne’s natural habitat, so we wanted to celebrate the era when a trip to the food court and a department store photo shoot were peak holiday moments,” said Nathan Baldwin, chief brand officer at Auntie Anne's, in a statement. “The Sparkleberry Smittens and new Lemonade products bring back that feeling as a reminder of where we came from and why people still love us today.”
To shop the drop, visit GetSmitten.shop. To find an Auntie Anne’s location near you or order the new Sparkleberry Spritz, visit AuntieAnnes.com.
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